![]() We thought we could offer generic storage, not just for backup. We manage over 500 petabytes of storage so we have experience of managing large amounts of distributed storage. ![]() It competes with the likes of Wasabi or Backblaze B2 or Digital Ocean and others. New from Idrive is a product called Idrive e2, which is S3-compatible storage that we launched back in April. We have 24/7 support, but most users don’t need support. It’s very efficient and very easy to use. But there is not a whole lot that you need to do. It pre-selects all those things so you don’t need to do anything. So for example, for your computer, it will back up your desktop, your pictures, videos, all the Office documents. Once you sign up, just download the executable, and it automatically backs up the things you want to be backed up. With one click, you can back up your PC or Mac. They can just sign up online and start backing up. Most of our customers don’t need much help signing up. Why is such a small part of that business indirect? Given the work needed on the business side to do backup and recovery properly, wouldn’t it be a better fit for the channel? is a little bit more skewed towards resellers, maybe 70 percent direct and 30 percent indirect. I would say roughly about 80 percent is direct and 20 percent is through our reseller network. The consumer business, I would say most of it is direct, although some of it is through the MSPs and resellers. Is the consumer business done direct or via indirect channels? You mentioned small and midsize business as well as consumer. So it’s a good complement to the cloud backup that we offer. It was a hit product during the whole work-from-home time of the last two years, and it still is. RemotePC is a leading remote access product to connect to PCs, Macs, servers and even Android devices from anywhere. We have evolved also into remote access with a product called RemotePC. It is one of the premier cloud backup companies for consumers and small businesses, and for midsized companies as well. Here is a look at the opportunities of working with a cloud storage provider like Idriveĭefine IDrive. So it’s really up to the resellers to create the solution.” And they can have their margins on top of what they pay us in a substantial way. “When they provide a service to the customers, it’s usually a bundled service. ![]() “ provide not just plain S3-compatible storage, they have applications like Veeam or Veritas or others that work with S3-compatible storage behind the scenes,” he said. While Idrive e2 object storage, like all Idrive products, is available direct to consumers, Kulkarni said the company is incenting partners to bring it to their customers as part of their services bundles. So they can choose whichever approach they want based on their use cases.” “They can let end users have all the security controls, or they can manage the whole thing for their end users for ease of use. ‘ can manage the storage for their users with full control of the privacy and security,” he said. The program includes a bulk reseller plan for channel partners who can purchase capacity in bulk and then “slice and dice” that capacity as needed to provision end-user accounts using the company’s APIs or via a browser, Kulkarni told CRN. To make that happen, Idrive recently introduced a formal channel program specifically for its Idrive e2-branded AWS S3-compatible cloud storage. And with the introduction of its S3-compatible object storage service, that indirect focus is growing, said CEO Raghu Kulkarni. While Idrive has grown primarily by offering its technology direct to end users, the company has a small but growing indirect channel partner base. Idrive, which also offers a remote PC access technology called simply RemotePC, this spring started offering raw cloud storage compatible with the ubiquitous Amazon Web Services S3 object storage protocol. One of those vendors is Idrive, a Calabasas, Calif.-based company founded nearly 30 years ago as a provider of raw storage capacity along with data protection. It features an eclectic mix of mature companies and hot startups, with some focused on providing just the raw storage while others offer a range of various services including storage-related services such as data backups and archiving, as well as some non-storage-related services. ![]() The storage industry is full of cloud storage providers, big and small, each trying to carve out its niche in a market characterized by commoditized offerings and ever lower prices.
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